Web Caddy × Stoked · Website + SEO
Your first 90 days
Oct 13 to Jan 11
What we're working on each week, what we need from the Stoked team, and the fixes planned for stokedmountainadventures.com. The goal is more riders finding you on Google and more of them booking. The setup work lands before the season opens in December. Check items off as they're done. You and Web Caddy both tick items off here, and you both see the same progress.
At a glance
Each block is one week. The green fill shows how much of that week is done.
Add it to your calendar
You get one event per week, with that week's checklist in the event notes.
The .ics files open in Google Calendar, Apple Calendar and Outlook (in Google Calendar: Settings → Import & export). Each week below also has its own "Add to Google Calendar" button.
Week by week
What we need from Stoked
These are the only things that can hold the plan up. Each date is the latest that keeps the schedule on track for the season.
| Due | What | Status |
|---|
What we're fixing
These came from a review of all 9 main pages and the sitemap on Oct 12, ordered by their effect on bookings.
Already working well: page titles target the right searches ("Snowmobile Rentals Revelstoke", "Avalanche Courses & AST Training, Revelstoke"), business, lodging and clinic details are already marked up for Google, every page has one clear headline, and the address, phone and hours sit on every page. The fleet has clear prices and specs, and few competitors can match free delivery to Boulder and Frisby, a riders' cabin, and clinics with Brett Turcotte. Most of this plan makes sure Google sees those things and sends riders to them.
Page by page
Each main page gets one search to own, more helpful text, a short FAQ and links to the other services. The look and voice stay as they are; we add depth underneath. New pages are marked with a dashed border.
Trip-planning guides, in order
- Snowmobiling in Revelstoke: the complete trip-planning guide
- Boulder vs Frisby: which staging area should you ride?
- Renting a sled in Revelstoke: what to know before you bookLicence, insurance, trail passes, fuel
- Turbo vs naturally aspirated: which rental sled is right for you?
- What avalanche gear do you need to sled in BC?
- Where to stay in Revelstoke on a sled trip
- Getting to Revelstoke from Calgary, Edmonton, Vancouver and Kelowna
- How to read the snow and avalanche reports before a ride day
What Stoked provides for the pages
- A folder of photos and any video: fleet, cabin, hot tub and sauna, riders, clinics
- Brett's short bio and his OK to feature him more
- The 4–6 questions riders always ask about rentals, the cabin and clinics
- 3–5 rider quotes or reviews we can use
- A 15-minute call a month for local knowledge we can't make up
- Whether Checkfront can sell gift cards or gift a clinic
Also happening every month
- Weekly offsite backupsWe check that they actually restore
- Uptime monitoringIf the site goes down, we usually know before you do
- Security and spam scansIncluding spam on the contact form
- Your change requestsRates, dates, clinic spots, photos and text
- Search Console watchCrawl errors, pages dropping out of Google, and SSL
- Google Business ProfileWeekly posts in season, and replies to every review